Campbell Books (as it became in 1989) was sold in 1995 to Macmillan Publishers.
Rod Campbell’s approach to books for babies and toddlers is instinctive, with simplicity being paramount.
In 1986 he became involved in the publishing process when he had the opportunity to produce a series of books as an ‘own brand’ for WHSmith, and in 1987 he formed Campbell Blackie Books in partnership with his publisher Blackie. Two years later he became an independent publisher when he formed Campbell Books and built a quality list of books for the under 5’s. This was sold in 1995 to Macmillan who kept the Campbell Books imprint for which Rod Campbell continues to create books.
Dear Santaby Rod Campbell
Rod Campbell sees himself as a 'maker' of children's books, using pop-ups and flaps to give extra dimension to simple stories - demonstrated beautifully in the classic Dear Zoo. Rod gave up a career in science to follow a love of art and designed toys and children's cards before moving into children's literature in 1980. Rod's use of interactive elements in early learning books including ABC Zoo and Farm Babies established his reputation for innovative books for under-fives.
Finalist for the Professor Betty Watts Memorial Medal for Outstanding Contribution to the Profession of Teaching 2015.
Rod Campbell has many years of experience in teaching across all areas of education, including secondary, primary, early childhood, special education, and university. He has specialised in teaching English, English literacy, curriculum theory and teaching practice in early childhood and primary, classroom research, and has worked with thousands of teachers in Australia and Asia. He is co-author of 17 texts on teaching English literacy and English grammar. “Literacy for the 21st Century” (2012 and 2015) has been one of the leading texts for teacher education in literacy since 2012. Rod has given more than 800 demonstration lessons in scores of schools in the last five years, and these experiences add life to the stories of his presentations in “ How to teach English”. His latest book has already been taken up by many schools including Windsor State School.